Shaun the Sheep - Forum - Latest News - Shaun the Sheep to Promote Iceni Water

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Latest News > Shaun the Sheep to Promote Iceni Water

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1. By katie Aardman Staff May 21st 2008

   England's newest natural mineral water company, Iceni Waters, has recruited Shaun the Sheep to promote the benefits of drinking mineral water.
   
   The company has joined forces with Aardman to create special 'Shaun the Sheep' 330ml sports cap bottles.
   
   Complete with labels featuring Shaun wearing a diving mask and snorkel outfit and matching branded shrink wrap packs for six bottles, the water will be available in the off trade from May 2008.
   
   Brett Fleming-Jones, MD of Iceni Waters Ltd, explains: “Research shows that 86% of children in the UK have a higher daily sugar intake than recommended. We decided to create a fun 330ml bottle that would encourage children to drink water in preference to other soft drinks and decided to work with a high profile television character.
   
   “We wanted a personality that was truly English and wholesome to resonate with Iceni: a natural mineral water of provenance – and Shaun fits the bill perfectly! Moreover, Shaun the Sheep has extremely wide appeal.
   
   “It's not just the kids who watch his TV show, Shaun appeals across all age spectrums and this is reflected in the scope of licensing agreements signed by Aardman.”
   
   Sean Clarke, Aardman's Head of Marketing and Licensing, says: “We are delighted to partner with Iceni Waters. We have created a number of funny and quirky water based images of Shaun the Sheep. This combined with his broad appeal, will I'm sure be the formula for hugely successful bottled water.”
   
   Special edition 'Shaun the Sheep' Iceni Water is distributed in the UK by Danfood Ltd.

   
   Click here to view the full image
2. By kimpony May 21st 2008

   

   Better late than never, Katie. I beat you to the story!

3. By katie Aardman Staff May 22nd 2008

   Yup, I thought it was worthy of being put in the news section as well

4. By CebuLips9 May 24th 2008

   hehe

5. By traceyb Jun 23rd 2008

   has anyone had any of this water yet? where can u get it?

6. By CebuLips9 Jul 8th 2008

   lolololololololololololololololololol

7. By kimpony Jul 9th 2008

   I was wondering the same thing.

8. By still dizzy Nov 6th 2008

   Well i not seen the drink in the shops where i live,but will keep looking.

9. By kimpony Nov 6th 2008

   I've never seen it either.

10. By Double Art Nov 26th 2009

    You can't get it in Bristol. We've started asking at supermarkets as my niece is going mad for it. There's a group on Facebook http://www.facebook.com/group.php?gid=180903554614&ref=mf

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